The Why And When To Change Your Real Estate Agent

Choosing the right estate agent or agency to sell your property is crucial. A good estate agent can make or break your selling experience. A knowledgeable, experienced, and proactive agent will not only maximize the value of your property but also guide you through the intricacies of the process.

However, there may come a time when you need to reevaluate your initial choice and change your real estate agent to ensure that you are not left stuck with poor service or underperformance. 

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The 6 typical issues to consider are: 

1. Lack of progress after a reasonable amount of time on the market.
2. Failure to meet agreed-upon deadlines or promises.
3. Poor negotiation skills leading to unsatisfactory offers.
4. Lack of market knowledge or outdated strategies.
5. Inattentiveness to your needs or not addressing concerns.
6. Any unethical behavior or breach of trust.

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Besides the usual issues that might prompt you to change your real estate agent, it is also worth considering whether your agent is employing all the tools at their disposal when selling your property.

In today's digital age, technology plays a key role in the real estate industry. A tech-savvy agent who utilizes online platforms, social media, virtual tours, and other digital marketing tools can significantly enhance the visibility and reach of your property. 

If your agent is not harnessing the power of these tools or is not keeping up with the latest advancements, it will negatively impact the exposure and potential sale of your property.

Take The Property To Potential Buyers

Currently, buyers will only spend about 1 hour every month browsing property portals like Property24, but those same users are also spending on average 2 hours - 3 hours browsing social media every day. 

So it makes sense for your agent to be marketing your property on social media to ensure its maximum exposure. The idea is to take the property to the buyer, not just wait for the buyer to find your property.