The Brackenfell area, some 25 km north of Cape Town, is the front-runner in residential property sales in the greater Cape Town area right now.
Andre Swart, franchisee for the Rawson Properties Brackenfell Roslyn franchise, which is currently responsible for the majority of all the sales in the precinct, says that his team of 16 agents are now selling some 25 homes per month – and this means that in the Rawson Property Group this franchise is now running second only to Glenvista in Johannesburg South on monthly sales. Just how significant an achievement it is can be gathered from the fact there are now no less than 190 franchises in the Rawson Property Group.
The main reason for Rawson's success at Brackenfell, says Swart, is that he has a highly motivated and well trained team. However, he adds, the whole precinct is ideal for property selling at the moment, the price range being very well suited to the slightly less affluent and the first time home buyer. Eighty percent of the homes sold by Swart's team are, in fact, priced from R750, 000 to R1, 2 million and can therefore very definitely be classified as 'affordable'.
Swart's team's success also, however, reflects the fact that no other area in the Cape has so many new developments on the go – and the Rawson Brackenfell Roslyn team have, by and large, cornered the market for these. Having sold all 27 units at the Shiraz development and more than 100 units in Burgundy Sonkring, they are now involved with another nine developments, which altogether will bring more than 150 units to the market.
Again, these are ideally priced for today's buyer: they vary in size from 85 m2 to 350 m2and carry price tags of R829,000 to R2,2 million. As one would expect, the biggest sellers are priced at roughly R1,2 million.
This franchise employs its own bond originator, Esme le Roux, and achieves an almost 80% acceptance rate on its bond applications – some 20% higher than the national average.
The current demand for homes at Brackenfell, says Swart, is almost certain to cause prices to start rising before the end of this year and by early 2013.
"Now, therefore, is the right time to buy – and buyers can do so in the sure knowledge that Brackenfell is currently more sought after and better suited to today's market than almost any other suburb in South Africa," says Swart.
He is, in fact, predicting that by the middle of 2013, his team will be number one on the Rawson Property Group's sales leaderboard.
"So often," says Swart, "when one advises people to buy in an area it looks as if one is serving one's own interests. However, it can be said with absolute sincerity that the Brackenfell area currently offers the best value in Cape Town and is the area most likely to see capital appreciation."